Primum wins Roche Polska account

Primum Public Relations has won a tender organised by Roche Polska to implement a comprehensive PR strategy for the group's cancer awareness campaign.

Primum is tasked with raising health awareness and to increase general knowledge of epidemiology and risk factors, prevention, diagnosis and treatment of various types of cancer. It aims to reinforce the message that early and correct diagnosis helps the effective treatment of cancer, and that modern therapy improves the quality of life for patients and helps them survive longer.

The year-long contract will cover four cancer therapy areas: breast cancer, lung cancer, colon cancer and non-Hodgkin lymphoma.

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