SAS opts for Item in Brazil

SAS, the world's largest privately held software company, has appointed Item to handle its Brazilian PR.

Item was selected via a pitch involving two other local agencies, according to SAS corporate communications manager Izabel Pinto. She said Item scored highly in the point system used in the selection process, adding 'we were impressed with the agency's knowledge of the marketplace.'

Item will handle corporate PR, as well as communications for the company's six units in Brazil, including media relations and editing the SAS house magazine, 'SAS Express.'

President of Item Celina Monteiro de Barros said she will directly supervise the new account along with Christiane Mariotto who will co-ordinate a three strong team, reporting to Pinto.

US headquartered SAS has about 9,500 employees, with a presence in 110 countries. It entered the Brazilian marketplace eight years ago, where it has 130 staff in its Sao Paulo, Rio and Brasilia offices.

Item is based in Sao Paulo, with an office in Rio. Clients include the local divisions of Intel, McKinsey, EMC and the Business Software Alliance.

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