So we found it bizarre that the Duvet and Pillow Association picked one of the handful of agencies that does not allow its staff the luxury of duvet days - The Lab - to assist with its campaign.
A good thing too, given the association's determination to point out the positive impact that pillows, and the ensuing good night's sleep, can have on general business productivity.
The Lab's MD Adam Clyne says duvet days are costly, suggesting that if staff are tired, they should buy themselves a new pillow.
The campaign will also devote plenty of time to showing the amount of dead skin and sweat that accumulates in old pillows. Lovely.