Opinion: My Best Hire - Reuben Milne

Matt Wood, managing director at Seventy Seven PR, on the 'energetic' Reuben Milne.

'Reuben joined Joe Public Relations in 1998. Resembling a yeti with an air-guitar habit, he was generally too smelly to meet clients, but when he did he had an annoying tendency to be really good and render most others around the table redundant.

'Luckily, exposure to clients was allowed more when he washed and cut his hair, risking the loss of his creative powers.

'I'm pleased to say washing later became part of his everyday routine and client contact became a daily occurrence.

'Reuben is creative and energetic, motivated by ideas and doing great campaigns. He is one of those people who stays out of the limelight and makes people like me look really good.'

Reuben Milne is now managing director of training and creative consultancy Spark Creativity.

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