Brown Lloyd James (BLJ) will handle PR for The Daily Telegraph and The Sunday Telegraph. BLJ also manages PR for Associated’s Evening Standard and Metro.
Daily Telegraph PR manager Ceri Courtney and press office manager Victoria Higham have been made redundant and will leave at the end of this week. The company announced last week it was axing the jobs of 17 per cent of its 1,500 staff.
The roles of the remaining four in-house PROs will be restructured or axed, and BLJ will take over some of their press office responsibilities. The agency worked for Telegraph chief executive Murdoch MacLennan when he was managing director of Associated Newspapers.
‘We specialise in media clients and have different teams working on the different [media] accounts,’ said BLJ consultant Moira Whittle. ‘We don’t believe there is a conflict of interest. If the clients weren’t happy, that would be different – but they are happy.’
The cull is expected to pay for £150m of investment in new print sites and follows the acquisition of the Telegraph Group by the Barclay brothers last May.
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