Blue Rubicon lands LSC education brief

The Learning and Skills Council (LSC) has hired Blue Rubicon, as it prepares to communicate its forthcoming programme of reform, called Agenda for Change.

The LSC will publish preliminary proposals on the future of the further education sector in March, and it hopes for Government sign-off in June.

The organisation ran a series of roadshows last year to collect feedback on its services from regional education providers and employers.

Agenda for Change has been devised with the findings from the roadshow in mind, said LSC head of corporate comms for learning Clair Passelle.

‘We are devising a new funding strategy and making sure we operate effectively. We also want to ensure that we’re [supplying] the skills employers need and the training that best suits the economy,’ she said.

The LSC wants to reform the funding system in order to make it easier for both schools and colleges to apply for funding, after feedback from the roadshow indicated that the process is too complicated, Passelle added. Blue Rubicon will also be reviewing the LSC’s national press office function, which is currently made up of five staff. The agency will work for the LSC until the end of March, when there will be the possibility of extending the contract, said Passelle.

Blue Rubicon won a four-way pitch against Harrison Cowley, Four Communications and Geronimo PR.

Recently appointed director of communications and strategy Rob Wye will oversee the delivery of Agenda for Change (PRWeek, 7 January).

The LSC manages post-16 education in sixth forms and colleges, but is not responsible for university education. It is part of the Department for Education and Skills and manages a budget of £9bn a year.

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