Record profits see Shell vault up reputation table

Shell’s record £9.8bn profits catapulted the company to second spot in this week’s reputation monitor.

On 3 February, Shell, which retains Finsbury for financial and corporate communications, unveiled the biggest profit ever made by a UK company, outperforming the £8.6bn profit announced by rival BP the following Monday (7 February). Shell hit the bottom of the monitor last April during its reserves scandal.

But the oil giant could not beat perennial high performer Tesco, whose plans to launch a contract mobile phone business helped it reclaim top spot. Asda took third place after announcing it would invest £7m in new jewellery counters, opticians and phone centres.

BT made it into fifth position after announcing it would hit its target of five million broadband customers nearly two years ahead of schedule.

Standard Life’s announcement of further cuts in bonuses paid to savers holding with-profits policies, coupled with the slashing of payouts on maturing endowment policies, sent the company to the bottom below even failed department store Allders.

Reputation Monitor is compiled from Thomson Intermedia’s National News Index, a measure of media sentiment that excludes stock market reports and passing mentions.

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