PN gives expert aid for food PROs

A start-up called Purely Nutrition is offering PROs representing food brands the ability to engage qualified nutritionists and dieticians to lend weight to their communications.

The company, formed in December, has compiled a list of 200 freelance British Nutrition Society-registered nutritionists and state-registered dieticians. It will offer writing materials for the press and make food experts available at events or for radio and TV interviews.

Purely Nutrition MD Sorrell Fearnall said: ‘We can be an access point for small firms that need literature reviews through to facilitating nationwide campaigns for PR firms.'

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