‘Many PR professionals may be familiar with the Factiva name, and already use its solutions to research campaigns and track their media hits. However, this is the first media monitoring firm that Factiva has acquired,’ said a company spokeswoman.
As part of the move, 2B will be absorbed into Factiva’s Insight brand, with updated products set to be marketed to the PR industry by April.
2B will continue to be headed by managing director Christopher Shaw and there are no plans to shed jobs.
Factiva is owned by Dow Jones and Reuters.