Brunswick takes P&O assignment

P&O Group has axed Bell Pottinger Corporate & Financial, its financial comms adviser of 15 years, and hired Brunswick in its place.

The move follows the group’s three-way pitch of the account, which also involved The Maitland Consultancy (PRWeek, 30 November 2004).

P&O group director of comms and strategy Peter Smith said that although Brunswick’s brief would include informing the City about the benefits of the cuts in jobs and ferry routes it announced last year, the main task would be to promote P&O as a sound container ship and port business.

P&O operates from around 27 container ports worldwide, but the group is cutting its fleet of 31 ferries to 23, and closing 13 of its ferry routes.

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