Citroën stages pitch in face of sales slump

Citroën has put its UK PR contract up for grabs as it attempts to turn around falling sales and prepares to launch cars including the C1 and C6.

The French car maker is in discussions with agencies over a contract that spans corporate, consumer and motorsport PR.

The brief also includes the promotion of the C1 – a city car that has been jointly developed by Citroën, Peugeot and Toyota and will appear ‘early this summer’ under each of the firms’ marques.

The firm will also launch its C6 executive saloon later this year. Citroën’s UK PR account is currently held by Wyndham-Leigh, which has worked for Citroën for 15 years – and has survived previous reviews unscathed.

Citroën UK communications director Mark Raven said the review had been triggered by its own procurement rules that require its PR contract to be put up for tender every three years.

An agency shortlist has already been drawn up, according to Raven, who said he was keeping an ‘open mind’ as to whether one or more firm could be appointed.

Citroën, part of the PSA Peugeot Citroën Group, last year unveiled its C4 car, which replaced the Xsara model.

Citroën sold 105,596 cars in the UK last year, a fall of almost ten per cent on 2003. Its market share in the UK car market fell from 4.5 per cent to 4.1 per cent last year.

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