P&G rockets to top spot after union with Gillette

Procter & Gamble’s £30bn takeover of Gillette propelled the consumer goods giant to the top of this week’s Reputation Monitor, knocking Tesco off its perch for the first time this year.

P&G’s union with Gillette, which took fifth position, will create a company with revenues of around £31bn and has been described as the largest acquisition the industry has seen.

Strong sales data at Aviva, which owns insurance company Norwich Union, helped it into second place. Aviva returned to growth in 2004 with worldwide sales of life and pension products totalling £7.4bn.

Fears for the jobs and pensions of Allders’ 5,700 staff, after the retailer went into administration last week, saw it plummet to the bottom of the table. Administrator Kroll has called in Financial Dynamics for PR (City & Corporate, p13).

Eurotunnel’s woes got even worse when its results showed a four per cent drop in operating revenue last year. The company, which was this week due to begin talks with creditors on the restructuring of its debts, came third from bottom.

Pace Micro Technology’s brush with the Financial Services Authority saw it take the second-worst position.

Reputation Monitor is compiled from Thomson Intermedia’s National News Index, a measure of media sentiment that excludes stock market reports and passing mentions.

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