Ufi puts UK Online comms account out to pitch

The PR account to promote the Government’s 6,000 UK Online internet centres is up for grabs as it attempts to boost their popularity.

UK Online outlets provide free internet access and are designed to help close the ‘digital divide’, targeting the 19 million people who do not have access to the web.

UK Online is run by Ufi, formally known as the University for Industry, which is charged with promoting the internet as the Government and other organisations transfer more services online.

Ufi marketing and PR manager Colin Middlemiss said: ‘The Government has invested a lot of money in getting its services online and people without PCs are disenfranchised from these services.’

UK Online’s PR is managed by Geronimo Public Relations, which is pitching for the two-year contract.

Pitches will be held in mid-April with the new account running from the end of April. The review will not affect Ufi’s learndirect account, managed by Consolidated Communications.

UK Online outlets are found in community centres, colleges, shopping centres and libraries. Ufi is part-funded by the Learning and Skills Council.

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