Nimbus in mobile payment launch

Nimbus Systems is gearing up for a consumer and trade media drive in an attempt to build a market for payment by mobile phones ahead of its UK launch.

Madrid-based Nimbus provides software that allows consumers to pay for goods over their mobile phone and has hired Spreckley Partners to launch it in Northern Europe.

The campaign will introduce the concept of transactions by mobile phone to consumers and potential business partners.

It will piggyback publicity for the Simpay standard for mobile payments that is being created in an alliance between Vodafone, T-Mobile, Orange and Telefónica Móviles.

The trade media campaign will target telecoms titles.

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