LINOpinion, the PR wing of ad firm Lintas, is the exclusive Indian partner of Golin Harris. It will handle the account from its New Delhi office, under branch manager Sheena Sharma and senior consultant Mukta Kumar.
'Our primary objective is to execute an image management programme,' said Sharma. 'The underlying aim is to reach out to the new market where the company has negligible brand awareness and establish it as a premium supplier of high quality inks,' she continued.
Sakata is in the process of setting up an offset printing ink manufacturing project in India, which will commission work from May 2005. Additional focus will be on building research and development. India will be the first Eco Pure newsprint manufacturing base outside Japan and the US, according to the client.