Diary: B-M shines at the Churchill Museum

PRWeek was witness to a cringeworthy client-agency love-in in the bunkers of the Cabinet War Rooms this week, at a private reception and viewing of the new Churchill Museum.

Ahead of its official opening by the Queen, and with the full attention of a collection of invited Burson-Marsteller clients and contacts, museum director Phil Reed admitted to 'thoroughly unpleasant' experiences with every PR agency he had worked with in the past 12 years... until he met B-M.

Reed lavished praise on the agency, to the extent he admitted B-M had put in far more hours than it was being paid for and had a good case for renegotiating its fee.

B-M European chairman Lord Alan Watson responded brightly that the agency may indeed ask for more money, a point no doubt made to the entire room of clients giddy at the prospect of overserviced accounts.

The agency's attention to detail was indeed rigorous with period characters inviting guests to 'get squiffy' over a few drinks as they explored the bunker exhibition.

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