Outside to create Button celebrity

British Formula 1 driver Jenson Button has hired The Outside Organisation to put his contractual troubles behind him and increase his global profile in lifestyle media.

The 25-year-old finished third last year in his fifth season, but was embroiled in a contract dispute when he unsuccessfully attempted to switch teams.

Outside has been appointed by his newly formed management company Jenson Button Ltd (JBL) to extend his profile from sports and motoring media into lifestyle and fashion press in each country F1 visits.

JBL managing director Richard Goddard said Outside will use Button’s ‘engaging personality’ to broaden his appeal to consumers.

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