August.One wins More Than brief

Royal & SunAlliance insurance brand More Than is preparing a PR campaign for More Than Business, launched last year to target small firms.

More Than external communications manager John Fellows said August.One Communications had been hired to the account, which is believed to be worth around £75,000.

August.One will target micro-businesses such as small shops, offices and

social clubs. The agency is tasked with presenting More Than Business to sole traders and will promote add-on services such as 24-hour helplines.

August.One beat More Than’s consumer agency Lansons Communications in a four-way pitch.

Lansons’ four-year hold on the consumer account is unaffected.

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