More Than external communications manager John Fellows said August.One Communications had been hired to the account, which is believed to be worth around £75,000.
August.One will target micro-businesses such as small shops, offices and
social clubs. The agency is tasked with presenting More Than Business to sole traders and will promote add-on services such as 24-hour helplines.
August.One beat More Than’s consumer agency Lansons Communications in a four-way pitch.
Lansons’ four-year hold on the consumer account is unaffected.