Riverbank Plaza launch for Peretti

Park Plaza Hotels Europe is using lifestyle PR firm Peretti Communications to handle international media relations to promote the Riverbank Park Plaza – touted as the largest new-build hotel to open in central London in 30 years.

The agency wants to ensure maximum pre and post-launch media coverage of the new four-star deluxe hotel, which is set to open in April on the Albert Embankment.

Peretti is also promoting the Plaza on the River Club and Residence, a five-star property with 66 suites set to open in May.

Agency managing partner Francoise Peretti said two lifestyle campaigns would promote the properties.

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