F-H brings MPA into the fold

ST LOUIS AND NEW YORK: Fleishman-Hillard has moved fellow Omnicom agency Mercury Public Affairs (MPA) in-house – 14 months after the holding company acquired the firm.

MPA will continue under its existing name and operate as an independent F-H company. Founding principals Kieran Mahoney, Kirill Goncharenko and Greg Strimple will head MPA, which joins F-H subsidiaries Allyn & Company, GPC International and Stratacomm.

Goncharenko said the companies had worked together on several initiatives and pitched to Visa together.

Goncharenko added that Mercury gave F-H added strength in government relations and polling.

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