Greenwich is currently bottom of the league tables for GCSEs in London, according to a council spokeswoman.
It has drafted in Charlton Athletic Football Club captain Matt Holland to endorse the drive. Recent focus groups found students had low aspirations, suffered a lack of support in the home and failed to make the link between studying and getting a good job.
A spokeswoman said: ‘We hope this project will help raise the aspirations of our students through using role models to highlight the importance of studying and getting good grades and ensuring that students are made aware of the considerable study support aids available.’
The council is handing out revision aid packs to GCSE students while local radio station Time FM is to run a series of phone-ins for students to give them the chance to ring in for assistance.