N-E councils bid to lift economy

Regeneration body Stockton and Middlesbrough Initiative (SMI) has hired DTW to launch its plan to boost the North-East area’s economy.

Stockton-on-Tees and Middlesbrough councils have teamed up to form the initiative in response to the Government’s campaign to narrow the gap between the economies of the North and the South.

SMI proposes joining the towns by building on the four miles of brownfield sites between Stockton and Middlesbrough.

The body wants to create a ‘city scale’ development encompassing the towns over the next 20 years to compete with places such as Newcastle and Leeds. The plan outlines leisure, commercial and residential development.

DTW unveiled the plan at a local event in Stockton this week and will publicise it nationally at the Government’s Delivering Sustainable Communities Summit at Manchester’s G-Mex Centre next week.

DTW will manage media relations, produce leaflets and brochures and create and manage the SMI website on the £40,000 account.

The agency won the four-way pitch against locally based agencies Cool Blue, The Image Group and CEM.

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