VisitScotland holds NY exhibition

VisitScotland is to host an exhibition at New York’s Tartan Week in April as it strives to increase tourism revenue by highlighting its cultural links with the US.

The 750 square metre exhibition, dubbed the ‘Scottish Village’, will promote the nation’s culture, music and industry while celebrating the US’s Scottish ancestry.

It will be held at Vanderbilt Hall in New York’s Grand Central Station during the first ten days of April. The ‘village’ stands six metres high, takes a team of 12 men five days to construct, requires a fleet of 15 lorries to transport and is costing around £1m to design and build.

Corporate press manager Mark Morley said: ‘We are trying to create something akin to St Patrick’s Day. This exhibition helps communicate cultural and corporate messages and will be a key element of the annual Tartan Week celebrations.’

The structure will be seen by 4.5 million New Yorkers during its ten-day stay, Morley added.

As well as exhibition space, the Scottish Village will offer a hospitality area.

VisitScotland wants to increase tourism revenue by 50 per cent by 2015.

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