Gumtree.com in PR manager hire

Gumtree.com, a flat share, employment and community website, which has been successful in London, has hired its first PR manager as it prepares to launch sites for Paris and Berlin.

The appointment of James Hedges comes as it seeks to move its reputation beyond that of a backpackers’ website and raise awareness that it receives more hits than established competitors such as Loot.

The site, which claims to attract more than one million unique visits a month in the UK, posts ads for jobs, flat shares, rentals, dating and products.

February will see Gumtree add Paris and Berlin to a network of sites that cater for the UK, Ireland, Poland, Canada, New Zealand, Australia and South Africa.

Hedges was account manager at Sinclair Mason before turning freelance.

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