GAP partners with European firms

Madrid: Gonazlez, Arias & Partners, a Spanish integrated communications firm, has extended its reach into the European market with a series of strategic partnerships.

The Madrid-based company has joined forces with Dufresne Corrigan Scarlett in France, and Serviceplan in Germany, as well as British ad firm HDM, and the Italian Roncaglia & Wijkander.

GAP president and partner Francisco Jose Gonzalez said that many of the agency's existing clients operate in the international sphere. The agreements enable access to those markets while offering partner clients an insight into Spain. Future shareholding deals are possible, he added.

GAP aims to open an office in Portugal but could not confirm a launch date. It is also considering entering the Dutch and Belgian markets.

The agency comprises 12 different units offering a range of PR advertising and marketing services, with PR focused in 'Press,' it's media relations unit and 'Golf Planet,' which handles sponsorship, events and other promotional services. It handles PR for Heineken, Jujitsu Siemens and Kodak.

The group employs 40 people in Spain and has offices in Argentina. It recently opened an advertising office in New York.

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