German PR news

Scholz & Friends has won a campaign to strengthen Germany's image at home and abroad around the 2006 World Cup. The Berlin agency won over fischer/Appelt, Tillmanns, Ogilvy & Mather and MindShare to take the account, which was awarded by a team of government and industry representatives including Allianz, BASF, Deutsche Bank, Lufthansa and Telekom.

The Royal Bank of Scotland has appointed Ketchum in Munich to communicate the launch of its X-ite credit card in Germany.

The Deutsche Public Relations Gesellschaft (DPRG) will elect one of two presidential candidates in May. Ulrich Nies from BASF will stand against Jürg W. Leipziger of Leipziger & Partner.

Düsseldorf agency alavia has been appointed to handle communications for Austrian association Neustart. A pilot project will run on behalf of the Ministry of Justice in Baden Württemberg.

BP has come top in a corporate social responsibility ranking published by 'manager magazin.' The top ten includes Deutsche Telekom, Deutsche Post, BASF and Henkel. A total of 89 European companies were assessed in the fields of employee promotion, social commitment, environmental protection, financial performance and transparency.

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