The handbook contains information and analysis about the Russian PR market, including Russian and international comment on infrastructure, regulation of the industry, and codes of professional and ethical principles. It also covers principal trends in the national market and lists regional associations.
A directory of contacts includes PR agencies, client organisations, federal and regional bodies, and media.
British American Tobacco Russia is a major partner in the project. Information partners include Sovetnik magazine, PR-Dialgoue, So-Obshcheniye and press agency Novosti.