February marks Raynauds Awareness Month, which aims to boost awareness that white, numb fingers could signify more than just cold hands.
The annual campaign is promoted by the Raynauds & Scleroderma Association (R&SA), which is targeting national TV programmes and regional radio and newspapers as it bids to win media coverage.
Raynauds is a condition where blood is temporarily prevented from reaching the extremities of the body due to cold temperatures.
There is no cure for the condition – which the charity estimates affects ten million people in the UK, nine out of ten being female – but drugs help alleviate symptoms.
Ten-thousand posters have been produced with the support of drugs firm Actelion. R&SA wants them to be put up in locations such as Primary Care Trust buildings and libraries.
Promotional bookmarks have also been produced, with the support of Cheshire Building Society.
Anne Mawdsley MBE, the Cheshire-based charity’s CEO and founder, hopes to appear on stations such as BBC Radio Kent, on which an interview is scheduled to run on 9 February.
R&SA, which is working with PR firm Pulse Communications on the campaign, plans to use doctors who specialise in the condition to undertake media work.
For further information contact R&SA on 01270 872776.
Awareness campaign data supplied to PRWeek by Foresight. Visit www.foresightonline.co.uk
– 4,000 more than last year –