Ericsson holds talks for comms support

STOCKHOLM: Swedish telecoms manufacturer Ericsson has sounded out UK agencies as part of an evaluation of its communications support.

The company invited several agencies to forward their credentials towards the end of last year with a view to drawing up an initial shortlist for the business last week.

The company, which is the world’s largest supplier of mobile phone systems, is thought to be looking at its corporate and B2B PR support but details of the brief are yet to be finalised.

Stockholm-based media relations director Ase Lindskog declined to comment.

Ericsson makes and sells antennas, transmitters and other wireless infrastructure gear to network operators who use the equipment to build and expand their networks.

Its products include corporate networking gear, cable, defence electronics and software for mobile messaging.

Last year Ericsson became the latest telecoms company to seal a lucrative agreement with the record industry, when it closed a 28-country distribution deal with Warner Music.

Through the agreement Ericsson distributes music tracks, ring tones, artist logos and other content to wireless and broadband customers across Europe.

Ericsson reported a 14 per rise in net sales for the fourth quarter of 2004, compared with the same period in 2003.

The company said it expected ‘moderate’ market growth in 2005.

Earlier this week Romanian wireless operator Connex named Ericsson as equipment and services provider for its WCDMA network, which will be Romania’s first 3G network.

The company is also one of the world’s biggest sellers of mobile handsets through its joint venture with Sony, Sony Ericsson.

Ericsson’s review does not affect Band & Brown Communications, which was appointed to handle B2B PR for Sony Ericsson in 2003.

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