Fridays secures A Place in the Sun

Fridays Media Group has been hired to promote A Place in the Sun Live, an overseas property, travel and lifestyle exhibition based on Channel 4’s show.

The exhibition, at London’s ExCeL in April, and which has a PR and marketing budget of £500,000, will target ABC1 women over the age of 35.

Brooklands Exhibitions drafted in Fridays following a two-way pitch. The agency plans to use retirement and holiday-home angles to sell in stories to relevant press.

The exhibition will be opened by presenterAmanda Lamb.

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