The non-departmental public body aims to promote the ‘knowledge and creativity’ that Britain’s museums and libraries contribute.
Its main aims are to revitalise museums in the English regions, to link all public libraries to the internet and to implement Framework for the Future, the Government’s ten-year plan for public libraries.
The review is being overseen by MLA director of external affairs Louise de Winter, who joined last September from Citigate Public Affairs, where she was a director.
GCI London has carried out the body’s parliamentary monitoring for the past two years, while the PR account up for grabs is a newly created brief.
De Winter said she was likely to make a decision on both accounts by March.
Before joining the MLA, de Winter advised the organisation on the Government’s 2004 spending review while at Citigate.
The MLA review comes as the body undertakes an ‘organisational development programme’ in which it is reviewing its ‘business priorities’ and ‘organisational structures’.