The charity’s ‘Ten for a million’ charter is supported by more than 40 other child and welfare charities, including Shelter, Save the Children and Oxfam.
It calls on politicians to extend child benefit to pregnant women and introduce school uniform grants and activity funds. It also wants MPs to ensure that government policies are ‘poverty-proof’.
MPs and prospective parliamentary candidates will be lobbied to commit to the charter in the run-up to the next general election.
Social commentators in the national press will be targeted, along with regional broadcast and print media.
A roadshow organised by End Child Poverty will also visit local communities in an attempt to get politicians, opinion formers and voluntary and community workers in specific regions to come up with local solutions to child poverty.
‘Poverty in the UK is almost invisible and it can be difficult to get the message across,’ said End Child Poverty campaign co-ordinator Claire Kober.
‘That is why we want to go out and talk to the public,’ she said.
Further activity is planned after the general election to try and ensure that the ten policies are implemented.