What the papers say: P&O deals with Aurora setback

P&O appears to have handled its latest embarrassment – cruise ship Aurora’s extended stay at Southampton Docks due to mechanical problems – with minimal damage.

Despite predictable headlines about the ‘Cruise from hell’ (Daily Record, 15 January), the message appearing most frequently was of sanguine passengers happy to enjoy P&O’s hospitality: ‘Passengers happy going nowhere’ (The Daily Telegraph, 13 January).

The Independent found ‘evidence of suitably stiff upper lips’ (14 January), and wryly commented on the ‘very British remedy’ of free booze. However, the addition of veteran comedian Jimmy Tarbuck and magician Paul Daniels to the entertainment programme prompted scathing tabloid headlines, although an apology from the MD and offer of compensation helped to improve P&O’s position.

In the longer term though, P&O’s PR team will have a job to shake off Aurora’s ‘jinxed’ image (The Times, 13 January), a task that will require more than Tarbuck and free champagne.

Analysis conducted by Echo Research from data supplied to PRWeek from NewsNow. www.echoresearch.com www.newsnow.co.uk

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