Press Dispensary expands service

Press Dispensary has expanded its press release distribution service to include search engines Google and MSN and news aggregators NewsNow and Moreover.

Launched in 2003 Press Dispensary, which caters for small to medium-sized businesses, distributes news releases to its 80,000-strong media database. Chief executive Greg Bourne said the news feeds would allow clients to create an online archive of news that can be revisited by journalists and stakeholders.

Bourne said the service would be most valuable for smaller firms that lack the IT staff to update and maintain a newsroom on their own websites.

He added that releases are vetted by Press Dispensary to ensure quality.

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