Schering Health in global PR hire

NEW JERSEY: Schering-Plough has briefed two marketing services groups to handle global PR and other marketing functions across its prescription drug brands.

Both Omnicom Group and the Publicis Groupe will take a share of the prescription drug business. The drug maker has not yet decided which firm will get which products, according to V-P of global product comms Mary-Frances Faraji.

Omnicom’s PR agencies include Fleishman-Hillard, Ketchum and Porter Novelli International, while Manning Selvage & Lee is part of Publicis.

WPP and Havas also made presentations to Schering-Plough last year.

Faraji declined to name the PR agencies that previously worked with the company.

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