German PR news

Kraft has awarded PR for the Milka brand to Euro RSCG ABC in Hamburg. The agency previously handled promotional work for Kraft for the Jacobs Krönung coffee brand.

Scholz & Friends (S&F) Brand Affairs is to handle national PR for milk and dairy products for the central marketing board for German agriculture. The Hamburg-based agency won a two-stage pitch to promote the dietary benefits of milk, and will position it as 'the oldest energy drink in the world.'

The Markenverband e.V., the umbrella organisation for branded goods manufacturers has opened an office in Berlin, and awarded an account for political communications to dimap communications.

Komm.passion GmbH has taken over Schumacher's AG in Munich, which specialises in economic and financial communications.

Dagmar Weiner has been appointed head of communications for the Continential Automotive Systems (CAS) division of Continental AG. She will handle internal and external communications for CAS, which specialises in behicle safety, comfort and drive systems. She was previously head of communications for precious metal and technology group Heraeus in Hanau.

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