Novo Nordisk fills top PR post in US

PRINCETON, NJ: Danish diabetes product firm Novo Nordisk has hired Lori Moore to fill its top US communications role.

Moore joins from Aventis Pharmaceuticals, where she worked for more than ten years and was director of US commercial communications and media relations.

She takes the newly created role of executive director of corporate branding and comms as Novo Nordisk integrates its public affairs and strategic advocacy operations into corporate communications.

Moore reports to both US V-P of diabetes marketing Andrew Purcell and Denmark-based corporate comms V-P Mike Rulis.

At Aventis, which merged with Sanofi-Synthelabo last year, Marc Greene will oversee media relations and Lisa Kennedy will manage product comms.

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