Awareness campaign close-up: World readies for Leprosy Week

Organisation British Leprosy Relief Association (Lepra) Campaign World Leprosy Week/World Leprosy Day PR team In-house. Budget N/a. Date 24-30 January

The British Leprosy Relief Association (Lepra) is gearing up for the 51st World Leprosy Week, which will this year run from 24 January and will culminate with World Leprosy Day on 30 January.

Estimates suggest that more than 650,000 people each year are diagnosed with leprosy in countries such as India, Brazil, Nepal and Bangladesh, as well as Africa. There are around 300 sufferers living in the UK.

‘We want to increase awareness that leprosy is still a problem – people often think it’s a biblical condition,’ said Lepra fundraising manager Jane Frame.

Essex-based Lepra, whose PR work is handled by its fundraising department, is again inviting people to join a ‘Great Cookie Party’.

It has around 40 part-time local UK fundraising volunteers who invite friends and colleagues to eat cookies while each donating £1 to Lepra during the awareness week. Press releases are also sent to the media.

Lepra has an office in Hyderabad, India, manned by around 400 staff, who organise street marches and fairs to raise awareness of leprosy across the country.

All the members of The International Federation of Anti-Leprosy Associations, of which Lepra is one, are involved in the global PR and fundraising effort, both in their own countries and in the countries where they are working alongside various national associations.

For further information contact Lepra on 01206 562286.

Awareness campaign data supplied to PRWeek by Foresight. Visit www.foresightonline.co.uk

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