Stora Enso hires CL-A Brazil

Stora Enso Oyj, the Finnish-Swedish timber and paper products group, has hired CL-A Comunicacoes to handle its PR in Brazil.

The agency was appointed on the basis of prior experience, according to VP Roberto Grad, having previously worked for Veracelk Celulose SA, a pulp mill built by Stora Enso in partnership with Aracruz Celulose.

'Stora Enso felt the need to strengthen its brand in Brazil, as the company is basically known here as a shareholder of Veracel,' said Grad.

CL-A will provide media relations services, events and CSR projects for the group. The account will be co-ordinated by Grad, along with a team including Iracema de Carvalho and Carolina Avellar. They report to Stora Enso VP Otavio Pontes.

Located in Bahia State, the Veracel Celulose complex includes a eucalyptus forest area. A mill, due to open in the second half of this year will produce 900,000 tons of pulp per year.

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