Diary: Hit or Miss... Ford Focus FA Cup plug

A neat tie-up between Ford's in-house PROs and The Sun led to plugs galore for the new-look Ford Focus car last weekend.

With non-league side Yeading playing Newcastle United in the FA Cup, The Sun gave Yeading keeper Del Preddie a graded list of prizes he would win dependent on how long he kept a clean sheet - the star prezzie being the new Focus. Match of the Day presenter Gary Lineker told viewers about the car at half-time. Preddie, incidentally, kept a clean sheet for 51 minutes and won the car - on loan.

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