So who's this we see sneaking into a picture in last Friday's Evening Standard of Princes William and Harry's trip to a Red Cross depot for the tsunami appeal? Why, it's Paddy Harverson, the Clarence House comms director.
Harverson tells us his PROs normally have to buy the office a bottle of champers if they accidentally get in shot during broadcast filming - before quickly adding 'perhaps a donation to the tsunami fund would be best'.
'I usually try and keep my ugly mug out of shot... but I had to make sure the photographer wasn't getting in the way,' he adds.
Ex-Sun editor in search for 'truth'
Being senior vice-chairman of Weber Shandwick is apparently a breeze for former Sun editor David Yelland, who it emerged last week has begun penning a book on how the media report news, current events and politics.
Yelland's agent Eddie Bell, the former chairman and publisher of Rupert Murdoch-owned book publisher HarperCollins, tells us the book will look at 'the truth' and 'how the media report, interpret and spin'.
We are told it is still in its 'outline' stages. But Bell believes he and Yelland, who was unavailable for comment, could go to a publisher in 'the next couple of months'.
Bashing out 1,500 words every other day while handling the demands of a senior PRO will be no problem for former Murdoch employees like them, Bell insists. 'We are all multi-tasked at News Corp and David has been thinking about this for some time,' he says.
One wonders how Yelland's philosophical ponderings on 'truth' will impact his dealings with clients.