The media relations drive will target businesses that require door supervisors, vehicle clamping companies and private investigators via specialist press.
Grayling UK PR chief executive Amanda Riddle said: ‘We want to raise the industry’s profile and explain that in using a licensed firm, you can be assured quality standards.’
She also plans to identify speaker opportunities for SIA CEO John Saunders and chairman Peter Hermitage.
SIA media manager Robert Buxton said: ‘We want to prepare the industry for the changes under new obligations under the law.’
Grayling picked up the account after a pitch against Fishburn Hedges and GCI.
The SIA was set up as a non-departmental public body funded by the Home Office last year.