Gary Bouch, a sales consultant at HBOS, joins the trust, which provides mental health and learning disability services, in March. He will promote the controversial programme, the largest public sector IT project in the UK.
The five-year rollout of the programme starts in January 2006 but has already raised concerns over patient confidentiality and security.
Head of comms Brendan Fatchett said: ‘People will be concerned about the security of information. But the reason for appointing Gary is to start consultation with doctors, care workers, and voluntary sector groups to ensure they are aware of how the system is going to work.’
Bouch will also help raise sponsorship and advertising for the trust’s events and publications.