Brighter to boost von Essen image

Troubled luxury hotel chain von Essen has hired Brighter PR to turn around its reputation among hotel reviewers.

The chain’s 17 properties include the five-star Royal Crescent Hotel in Bath, which was one of the eight von Essen hotels dropped from The Good Hotel Guide last October following a series of poor reports from guests.

Brighter PR plans to tackle a ‘spate of negative publicity’ by offering trade and consumer journalists interviews and trials.

The agency said it has been charged with turning around the hotel’s image in the media within the course of the year.

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