Shine wins Heinz consumer brief

Heinz has consolidated all consumer PR into Shine Communications following an agency review that ends its four-year relationship with Porter Novelli.

Immediate priorities for Shine, which has worked on Heinz’s consumer PR alongside PN for the past two years, include the promotion of Heinz Ketchup’s sponsorship of ITV’s Emmerdale.

The review was triggered by a need to ‘drive efficiencies and synergies’, said Heinz European corporate and government affairs director Michael Mullen.

Counsel continues to handle Heinz’s corporate and trade PR.

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