It has called in AS Biss & Co to lobby the Government over the Clean Neighbourhoods and Environment Bill and the London Local Authorities Bill.
The former threatens to hit outdoor site owners and advertisers with fines of up to £2,500 for illegal flyers on their sites. The OAA wants the bill amended to specify flyposting, whereas it currently describes the offence as ‘trade advertising’, which leaves companies defenceless against flyposting they have not consented to carry.
The latter bill threatens to make penalties imposed on companies in the capital more severe. It calls for executives to be stripped from company directorships if found guilty of three trade advertising offences and an eight-fold increase in fines for a third offence.
‘The OAA supports and assists measures to target illegal flyposting,’ said OAA chief executive Alan James. ‘But the measures contained in these bills are poorly drafted and could devastate a legitimate national industry in a clumsy attempt to reduce flyposting.’
AS Biss was hired without a pitch on the back of its work with OAA member ClearChannel.
Last year, Sony Music settled out of court with Camden Council over flyposting.