Select calls in F-H for Superquinn offer

Dublin: Select Retail Holdings, the consortium which is bidding for Irish supermarket chain Superquinn, has briefed Fleishman-Hillard Saunders to handle comms around its offer.

F-H Saunders director James Morrissey is leading the account and reports to Simon Burke, the former Hamleys chairman. The consortium is backed by Burke and Irish property developer and long-standing F-H Saunders client Bernard McNamara.

Select was put together before Christmas and has agreed to buy Superquinn from Irish businessman and member of parliament Feargal Quinn for a reported 500m euros (£349m).

Under the deal, which was announced last weekend, the Quinn family would be the main investor in Select, with Quinn taking presidency of the business.

Much of the PR around the acquisition is based on the retail experience Superquinn will be able to draw on if Burke becomes chairman of the company. Burke has been credited with turning around ailing toy seller Hamleys while he was chairman between1999 and 2003.

Burke also spent 12 years as CEO of Virgin’s retail and entertainment businesses and is a non-executive director of wine warehouse firm Majestic, of which he will become chairman in August.

Superquinn’s PR is handled by retained agency Drury Communications.

Superquinn holds an 8.6 per cent share of the Irish grocery market. Tesco, which bought the Quinnsworth brand from Superquinn in the 1990s, is its biggest rival.

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