Care International hires Turnbull as comms chief

Care International has named Fiona Turnbull, previously Office of Criminal Justice Reform head of comms, as its PR chief as it strives to move on from recent misfortunes and emphasise its long-term development work.

Head of operations in Iraq Margaret Hassan was murdered in December; founder Robin Needham was killed in the Asian tsunami.

The charity is best known for its emergency aid efforts in countries such as Iraq, but Turnbull wants to boost coverage of its long-term activity to relieve poverty and its social justice campaigns.

‘With the UK holding presidency of the EU and [hosting] the G8 [summit], I want to make sure Care’s views on Africa are represented in the political agenda this year,’ she said. Turnbull added that she intends to expand the media targets of the charity to include more regional and specialist press.

Care senior press officer Kate Bulbulian said that while the charity had no plans to campaign on theissue of security for staff in conflict zones, it will provide comment for the media if appropriate. The charity has been bereft of a permanent head of communications for five months since Denise Pritchard returned to Canada, although Ron Fosker has held the post on a temporary basis.

Turnbull will lead a team of four, reporting to Care marketing director Andy Page.

Care has poverty relief programmes in operation in more than 70 countries around the world.

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