We’ve cut down on word lengths and added fact boxes and side bars – hooks and anchors to offer more points of access.
Any new sections?
We’ve introduced a sailing stereotypes article and a quick interview with a yachting personality. We’ve also introduced ‘Landfalls’ – like a Lonely Planet-type guide to places you would sail to, with information about the best restaurants in town, facilities and local phone numbers.
What can PROs do?
We hear from PR agencies for reviews of yachting equipment, but we also feature things like sunglasses, clothing and tourism brands. We run a competition every month that PROs can provide prizes for.
Tell us about your readers
They are mostly in their fifties, their kids have grown up, they’re pretty high up in their jobs and their disposable income is at its highest point.
How do you fit with other IPC boating titles?
There’s a certain crossover, but we all have our own markets. While Yachting World is very much about racing, Yachting Monthly shows what people do with their own boats. Sending a release to all the other IPC Media boat titles is a sure-fire killer though.
What’s coming up?
Editorial is seasonal. In April we’ll run stories for the fitting-out season as people prepare to take off. In the summer we’ll write about trips; by autumn people start to lay their boats off, and at this time we’ll do a lot for the London Boat Show.