Yelland takes key role in Weber Shandwick's Coke task

LONDON - Coca-Cola GB has hired Weber Shandwick to its consolidated corporate PR and public affairs account, charging ex-Sun editor David Yelland with rebuilding relations with the media, after last year's Dasani fiasco.

The agency wheeled out its big-guns to land the £350,000 account. WS UK and Ireland senior vice-chairman Yelland is assigned the role of "chief media officer" for Coke, while the account will be led by chief executive Colin Byrne.

Byrne said: "Coke has a great story to tell in Britain, based on a deep commitment to local communities."

WS saw off Burson-Marsteller, Cohn and Wolfe and Lexington Communications in the pitch -- each of which previously handled parts of the brief -- as well as a joint bid between Ogilvy PR and LLM Communications.

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